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Google Ads management

Google Ads Management

As our Google Ads specialist works on bid-based PPC services, we market your company to gain instant traffic and improved leads.We are constantly excited about Google Ads offerings. Where you may reach out to new clients, have a good ROI, and most importantly, increase conversions for your organisation.

Google Ads is a powerful pay-per-click (PPC) advertising platform that helps businesses drive targeted traffic, generate leads, and boost sales. Proper management ensures optimized performance, reduced costs, and higher ROI.

Google Ads Campaign Setup

✅ Choose the Right Campaign Type

  • Search Ads (Text ads appearing on Google Search results)

  • Display Ads (Image-based ads on partner websites)

  • Shopping Ads (For e-commerce product listings)

  • Video Ads (YouTube ads)

  • App Ads (For mobile app promotion)

✅ Keyword Research & Selection

  • Use Google Keyword Planner to find relevant, high-intent keywords.

  • Focus on a mix of broad match, phrase match, and exact match keywords.

  • Identify negative keywords to prevent irrelevant clicks.

✅ Landing Page Optimization

  • Ensure fast loading speed, mobile-friendliness, and clear CTAs.

  • Match ad copy with landing page content.

  • Use conversion tracking to measure effectiveness.

    Campaign Optimization & Scaling

    ✅ A/B Testing (Split Testing)

    • Test different headlines, descriptions, and CTAs.

    • Compare landing pages to improve conversions.

    ✅ Bid & Budget Adjustments

    • Allocate more budget to top-performing ads & keywords.

    • Lower bids on low-converting keywords.

    ✅ Geo-Targeting & Audience Segmentation

    • Target specific cities, regions, or countries.

    • Use remarketing to re-engage past visitors.

    • Create custom audiences based on interests & behavior.

    ✅ Ad Schedule Optimization

    • Show ads at peak conversion times (analyze past data).

    • Adjust bids for different time slots.